Shandong Provincial Sports Bureau Announces the List of Sports Industry Bases in Shandong Province in 2023

On December 20, the Shandong Provincial Sports Bureau announced the 2023 Shandong Province in accordance with the relevant provisions of the "Shandong Sports Industry Base Management Measures" and the "Shandong Sports Bureau's Notice on Carrying out the Application of Shandong Sports Industry Base in 2023" and other documents. In the list of sports industry bases, Yantai Haixiang Foreign Trade Co., Ltd. was shortlisted as the only enterprise in Yantai.

It is understood that after recommend, formal review, written review, on-site evaluation, comprehensive review, and social publicity procedures in various cities, the Shandong Provincial Sports Bureau decided to name Qihe County and other three units as the Shandong Provincial Sports Industry Demonstration Base, Shanting District Xuzhuang Town and other three units are Shandong Provincial Sports Industry Demonstration Villages, and 15 units including Qingdao Guoxin Culture and Sports Industry Co., Ltd. are Shandong Provincial Sports Industry Demonstration Units, jining Sports Education Professional School-Enterprise Joint (Table Tennis Direction) Talent Training Project and other 6 projects are Shandong Province Sports Industry Demonstration Projects.

These units will continue to improve their own construction level, give full play to the role of demonstration, driving and radiation, and make greater contributions to promoting the high-quality development of the sports industry in our province and helping the construction of a strong sports province in the new era.

Yantai Haixiang Foreign Trade Co., Ltd. is a comprehensive foreign trade company integrating independent research and development and design of clothing, processing, production and trade of clothing. The company integrates the advantages of a complete industry-wide supply chain in the clothing manufacturing industry, with a complete range of products and complete human resources. It has a complete departmental cooperation system such as design and development, printing samples, cutting, sewing, quality inspection, packaging, etc., which can meet diversified clothing production and marketing needs and customization needs.

The company has a high status and popularity in the international sports clothing industry. It is a certified manufacturer of the four major sports leagues in the United States, including NBA, NFL, MLB and NHL, and the NCAA of the American University Association. The cooperative brands include Majors (MAJESTIC), Mitchell and Ness (Mitchel & Ness), Mizuno and other internationally renowned brands, providing uniform equipment for many sports events and teams in the United States and Japan, the company's products are sold to the United Kingdom, the United States, Japan and other countries, and have received high satisfaction and high evaluation and recognition from customers.

Yantai Haixiang Foreign Trade Co., Ltd. participated in the preparation and design of uniform equipment for the 2022 Beijing Winter Olympics, and won the silver award and contribution award for the visual appearance design of uniform equipment for the Winter Olympics and the Winter Paralympics.

Yantai Luyang Sporting goods Co., Ltd., a subsidiary of Yantai Haixiang Foreign Trade Co., Ltd., is also the only baseball clothing equipment sponsor of China's national women's baseball team, and the first clothing enterprise in Shandong Province to sponsor the national team. In September 2022, China Baseball Association authorized Yantai Luyang Sporting Goods Co., Ltd. to be the first national women's baseball team clothing equipment R & D and manufacturing base.

In the 2023 Women's Softball Asian Cup held in April this year, the Chinese team won the runner-up and secured a place in the Women's Softball World Cup group stage. During the Asian Cup of women's softball, more than 1600 "war robes" were produced and sponsored by Yantai Luyang, including 20 competition clothes, award winning clothes, training suit, sports coat, sports trench coat and coach command uniform. At the 19th Asian Games in Hangzhou this year, in the baseball (base) game, the cheerleaders wore red and white uniform uniforms and cheered for the athletes with their youthful vitality, forming a beautiful landscape on the field. The uniforms worn by the cheerleaders, as well as the costumes of the Chinese team in the softball game and the costumes of the fans on the spot, are also from Lu Yantai Yang. "Yantai Design" shines in the Asian Games.

"As early as 2005, we began to aim at sports clothing with strong professionalism and high threshold, and started scientific and technological research and development and market development." Zheng Xiaoping, chairman of Yantai Haixiang Foreign Trade Co., Ltd., said that now the company has continuously undertaken a series of professional clothing for American professional basketball, American professional baseball, American professional football, American professional ice hockey, American University Sports Association, and Japanese and European professional baseball matches. The products involve basketball, baseball, football, golf, tennis and other categories and tens of thousands of varieties.

With the vigorous implementation and continuous upgrading of national strategies such as "Sports Power" and "Healthy China", Yantai Luyang has also ushered in rapid development. "In addition to sponsoring the national team, we have established contacts with relevant provinces and cities in Zhejiang Province, including Shanghai, Beijing, Dalian and Shenyang in Liaoning, and Changchun in Jilin, and our market share is gradually expanding, while the industry has given a high evaluation of our company's products. As a national brand, we are confident that we will gradually become bigger and stronger in China in the future." Zheng Xiaoping said.