Together! Provincial Gymnastics Sports Management Center Joins Hands with Yantai Luyang Sports to Promote the Integration and Development of Sports Enterprises


Release time:

2024-01-26

On January 25, the signing ceremony of the cooperation between Shandong Gymnastics Management Center and Yantai Luyang Sporting Goods Co., Ltd. was held in the Shandong Sports Industry Service Hall. Luan Fengyan, member of the party group and deputy director of the Shandong Provincial Sports Bureau, attended the event and delivered a speech. Xu Jinlong, director of Shandong Sports Economic Department, Gao Wenqing, director of Shandong Sports Industry Development Service Center, Hao Pibiao, director of Shandong Gymnastics Management Center, Zheng Xiaoping, chairman of Yantai Luyang Sporting goods Co., Ltd., and the champion team of Shandong gymnastics team attended the event.

Luan Fengyan said that the Shandong Provincial Sports Industry Service Hall played the role of a supply and demand docking platform, actively matched bridges, and promoted the strong cooperation between the Provincial Gymnastics Management Center and Yantai Luyang Sporting Goods Co., Ltd., which is not only an innovation in the development concept of competitive sports in our province Breakthrough is also a powerful measure to promote the integrated development of sports and enterprises, enhancing the competitiveness and influence of Shandong sports is of great significance and far-reaching influence.

Hao Pibiao introduced that this signing of cooperation will become a new starting point for the common development of both parties. Shandong gymnastics is a team with excellent tradition and glorious history. Since the establishment of the team in 1958, it has successively trained a large number of Olympic champions and world champion athletes such as Shen Jian, Bi Wenjing, Xing Aowei, Zhang Chenglong, etc., insisting on the "first-line team building in the national team", winning glory plan, and constantly striving for the country in the international arena. Honor. Shandong gymnastics adheres to scientific training, strict control, and strives to make up for the shortcomings of physical fitness. Athletes have repeatedly achieved good results in major domestic competitions such as the National Games and the National Championships, and outstanding young talents continue to emerge. At present, Su Weide is making every effort to prepare for the Paris Olympic Games, striving to make new contributions to the country and our province. In order to better meet the needs of the majority of gymnastics enthusiasts, we continue to explore the market-oriented, professional development path, and actively seek cooperation with excellent enterprises.

According to reports, Yantai Luyang Sporting Goods Co., Ltd. is a subsidiary of Yantai Haixiang Foreign Trade Co., Ltd. It is a full-industry chain enterprise integrating R & D, design and production of sports clothing equipment. The products produced are exported to the United States, Europe and other countries and regions. It is the designated production supplier of apparel equipment for the four major sports alliances officially certified by the United States. For a long time, Yantai Luyang Sporting Goods Co., Ltd. has given full play to its own advantages. The sports apparel equipment of Luyang brand has been loved by international and domestic users, and has also been fully affirmed and highly praised by the national sports department and sports teams. In 2022, the Luyang brand won the silver medal for clothing design at the Beijing Winter Olympics and Paralympics. In September 2022, Luyang Sporting Goods Co., Ltd. signed a sponsorship agreement with the national women's baseball team, becoming the first and only local brand in Shandong Province to sponsor the national professional team and all categories of professional sportswear equipment.

At the signing ceremony, Yantai Luyang Sporting Goods Co., Ltd. shared the design concept of the local sportswear brand "Luyang" and invited the Shandong gymnastics team Ge Shihao, Wei Guozheng, Bao Tong and other champion teams to show "Luyang" sportswear on the spot.