Let the Chinese team wear Yantai made! Yantai Haixiang became the first clothing enterprise in Shandong to sponsor the national team.

On November 16, the first National Women's Baseball Championship kicked off. This is the first women's baseball championship officially held nationwide in the history of Chinese baseball. Subsequently, the first national women's baseball team would be formed.

Prior to this, on September 29, Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.) had signed a contract with the Chinese Baseball Association. Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.) will provide baseball for the Chinese national women's baseball team. The game funds and clothing sponsorship have become the only designated baseball game clothing and equipment sponsor of the Chinese national women's baseball team. As a result, Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.) became the first clothing company in Shandong Province to sponsor the national team, and also became the first domestic corporate sponsor and clothing equipment R & D and manufacturing base of China's national baseball team.

This also means that Yantai manufacturing will help China's national women's baseball team shine on the international stage and show China's strength.

Sports professional clothing industry invisible "little giant"

Simple architecture, mottled wall, so that Yantai Haixiang (Yantai Luyang sporting goods Co., Ltd.) is "full of sense of the times". When I first came here, it was hard to imagine that this company could be associated with a series of famous international competitions.

"A lot of people come for the first time, see the appearance, feel that our enterprise is going to close down." Zheng Xiaoping, chairman of the company, said wryly.

But into the corporate exhibition hall, thousands of professional sports clothing dazzling. From NBA American professional basketball, MLB American professional baseball to NFL American professional football, NCAA American College Sports Association, all kinds of professional sports clothing and equipment are available, instantly making people feel like they are in a fierce sports event.

Many Yantai people have never heard of Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.), which is located in the high-tech zone. In fact, Yantai Haixiang Foreign Trade Co., Ltd. was established in 1997. At the beginning of its establishment, it relied on receiving foreign orders for garment processing.

The far-sighted Zheng Xiaoping has long realized that this labor-intensive industry has no future and should be transformed as soon as possible: "The processing of supplied materials depends entirely on human labor, with no technical content, low product value, and no future."

Due to long-term contact with foreign markets and more attention to sports events, Zheng Xiaoping began to try to turn.

"After investigation, it is found that compared with fashion, sports clothing is highly professional, with higher requirements for fabrics, embroidery, printing and other crafts, high threshold and low competition. It is an unexplored blue ocean." He said.

In 2005, Yantai Haixiang began to aim at the US market and started scientific and technological research and development and market development.

With the absolute control of product quality, the company has moved American customers and received valuable authorization from customers. On the basis of opening the American market, Yantai Haixiang finally broke through the Japanese sportswear market, which is famous for its harshness, with its good reputation, excellent quality and unremitting persistence.

Today, Yantai Haixiang has successively undertaken a series of professional clothing for NBA American professional basketball, MLB American professional baseball, NFL American professional football, NCAA American University Sports Association, and Japanese and European professional baseball competitions. The products involve basketball, baseball, football, basketball, Golf, tennis and other categories, tens of thousands of varieties.

Quantitative change derived qualitative change, 25 years of industry precipitation ushered in the outbreak. Under the adverse effects of the new crown epidemic sweeping the world, Yantai Haixiang still completed exports of $11 million in 2021.

Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.) has also developed from a single garment processing enterprise to a relatively complete range of sports equipment enterprises, becoming an invisible "little giant" in the industry ".

Winter Olympics silver picking shows enterprise responsibility

As companies become more famous, so do opportunities.

In May 2020, the China Fashion Designers Association issued an invitation to solicit the appearance design of uniform equipment for the Beijing 2022 Winter Olympic Games, soliciting clothing design plans nationwide, and preparing uniform styles for Winter Olympic staff, technical officials and more than 30000 volunteers from all over the world. More than 600 companies participated in the competition.

After receiving the invitation, Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.) was very excited and set up a team of more than ten people to devote themselves to the design, development and production of uniforms for the Winter Olympics. "Wind" as the theme to start the design.

In terms of design color, according to the color system of the 2022 Beijing Winter Olympic Games and the Winter Paralympic Games, the scheme of "thousands of miles with the same wind" selects the main colors of Tianji blue, Xiaguang red and Great Wall gray.

In the design graphics, the core graphics take the lines full of movement and power as the main graphics, and the mountain shape, the Great Wall shape and the snowflake shape in the Beijing-Zhang competition area as the auxiliary, showing the magnificent feeling of being connected with the clouds and reflecting the movement and power.

During the period, the enterprise in the fabric, structure, technology and other aspects of continuous research and development, to complete the Winter Olympics uniform sample clothing test. In view of the repeated adjustment of the model and the repeated color test of the printing color, Zheng Xiaoping traveled abroad many times to find a more suitable printing factory and completed the printing and color test again and again. The R & D and production team also worked overtime to print and press glue, often busy until 4: 00 a.m.

After intense work, the R & D and production team completed the sample garment production with high quality and presented the perfect sample garment in front of the review committee.

With its novel appearance and unique design, the scheme of "thousands of miles with the same wind" stands out among 600 sets of design schemes and more than 10000 pieces of design works in the world. In multiple rounds of review, the plan "passed five passes and cut six generals", first entered the top ten, then ten into five, five into two, and finally won the silver medal.

The moment they learned of the award, everyone was steadfast and gratified, and all the hard work was worth it.

"The development and growth of our company is the biggest beneficiary of the times. Being able to contribute to the design and development of uniform equipment for the Winter Olympics is not only our corporate social responsibility, but also an extremely glorious mission." Zheng Xiaoping said.

Leveraging the National Team to Make Baseball Industry Bigger and Stronger

In recent years, building a sports power and vigorously developing the sports industry has become a national strategy. With the rapid development of competitive sports, mass sports and sports industry, as an important part of the sports industry, sports apparel will enjoy the continuous release of dividends.

"Baseball and softball will be popularized nationwide and gradually valued at all levels, providing a once-in-a-lifetime opportunity for Yantai Haixiang (Luyang)." According to the relevant person in charge of the Municipal Sports Bureau, it is foreseeable that teams, venues, and competitions at all levels will also be gradually established and improved. With that, there is a huge demand for competition clothing. Enterprises should be patient and determined to seize the opportunity to move forward steadily.

Therefore, he believes that the signing of Yantai Haixiang (Yantai Luyang Sporting Goods Co., Ltd.) with the China Baseball Association in September this year will greatly enhance the corporate image and lay a solid foundation for the future layout of the domestic market.

He said that based on the existing foreign trade market, the company actively deployed the expanding domestic sports clothing equipment market, not only promoted the baseball and softball project, but also improved the image of the national team, and also launched a national clothing brand, achieving a win-win situation for all parties, which fits the international Two major domestic cycles.

"A small enterprise, through the appearance of the national team, promoted Yantai products, enhanced the image of Yantai, but also enhanced the development of the baseball and softball industry, so that the economic benefits and social benefits of the unity. From the perspective of the sports sector is worthy of recognition." The relevant person in charge said that it is believed that with the construction of the national R & D base, it will further promote the high-level development of sports clothing equipment R & D and production, promote the upgrading of Yantai sports industry, and contribute more Yantai strength to the development of national baseball and softball. In the next step, we will join hands with enterprises to start with Yantai Haixiang (Luyang) clothing equipment R & D and manufacturing base platform, and strive to reach a higher level in promoting and popularizing sports, improving sports competition level and clothing equipment R & D and innovation.

Zheng Xiaoping also believes that although baseball and softball is still a niche event in China, an excellent sports event can derive related sports industry and tourism, and then drive the development of a city. It is hoped that Yantai can cultivate it as an industry, with the help of the national team clothing equipment R & D and manufacturing base platform, promote baseball and softball into schools and communities, gather the wisdom of all parties, combine the efforts of all walks of life, and continue to enlarge the influence of the city.