In the sports year bet trend, help growth, "2024 shake sound sports trend trend report" released.

Following the recovery of global sports events last year, 2024 ushered in a veritable "sports year". From the youthful Winter Youth Olympic Games to the upcoming Paris Olympic Games, a number of major events have been staged in turn. At the same time, from the fashionable dress and personality expression of star athletes, to the sports culture sweeping the country, to the more extended host city style and clothing, food, housing and travel brand, compared with the past, which was only regarded as a competitive activity, sports has attracted much attention as a fashionable social mode and lifestyle.

In the process of changing the public's cognition of sports, the content platform represented by trembles redefines the new trend direction and emerging format of the sports market. On the one hand, by virtue of its national degree, "tide" ability and multi-content, become the content hot spot generation, dissemination of the wind field. On the other hand, under the synergy of content and consumption, the platform amplifies the spillover effect of the event and its surroundings, bringing opportunities for the industry's ecological participants to the sports boom.

The new rhythm and new ideas of the 2024 sports year will inevitably give birth to new content hotspots and trends. Therefore, Huge Engine, Huge Count, Chattering E-commerce and First Financial and Commercial Data Center (CBNData) jointly released "Sports Wind -2024 Chattering Sports Trend Report" (hereinafter referred to as "Report"). Starting from the macro sports ecological development and based on the chattering content consumption trend, it has in-depth insight into and sorted out the hot content spots in the sports field and the eight wear trends derived from them, the aim is to provide ecological partners with a complete hot spot creation, integration and tracking strategy to help Ta ride the waves.

With the successful conclusion of the National Two Sessions, sports have received extensive attention from top to bottom. The government work report released in March set out a series of key points of "promoting the extensive development of national fitness activities" and "actively cultivating new consumption growth points such as sports events. Prior to this, local governments have also introduced supportive measures, such as building a "sports business" linkage project has become the focus of work in Shanghai, Anhui, and Shandong; the Northeast region uses ice and snow sports as the entry point to use cold resources to leverage the hot economy. For the general public, sports are becoming a pioneer way of life, gradually permeating the daily.

In recent years, the concept of "sports is fashion" has been rooted in people's hearts, which has stimulated the growth of demand for cloud watching and derivative consumption. With its high-quality sports content, the sound platform has become the backbone of the public's online access to sports information and grass sports-related supplies. This has attracted users of different genders and all ages to gather and shake their voices to open the "sports meeting". They are keen on entertainment and enjoying life and become the most enthusiastic organizers of the competition atmosphere. In addition, the "Report" also found that "her sports" are becoming the "new force" of sports. Young people in small towns are more interested in sports and show good growth potential.

Under the background of the continuous improvement of national health level and health awareness, the public is falling in love with sports and even more in love with participating in sports. Their willingness to consume sports in Douyin continues to increase. Driven by sports events, the number of live broadcast rooms and live product hits in 2023 showed a significant increase, especially the boost effect of IP on sports consumption in large-scale events such as the Winter Olympics and the Asian Games.

In such an era of information fragmentation and even dust, a large number of "long love often buy" chattering users are extremely attractive to the brand. Therefore, the sound of e-commerce relying on large flow, multi-content, strong creative attributes, to build a three-dimensional content consumption matrix. It takes sports events as the core, radiates to derivative programs, content hotspots, interactive activities and other types, combines short-term ROI with long-term brand building, and provides a business window for brands to take root in the long term.