2023 Coastal Cities Sports Alliance Sports Consumption Expo Opens in Yantai
Release time:
2023-09-08
Shandong Sports Leisure Channel News, 2023 Coastal (Yellow Sea and Bohai Sea) City Sports Alliance Sports Consumption Expo was launched today at the Yantai International Expo Center. Nearly a hundred sports brands participated in the exhibition, and Qiao Yunping, director of the Shandong Provincial Sports Bureau, attended the opening ceremony.
The 2023 Coastal (Yellow Sea and Bohai Sea) City Sports Alliance Sports Consumption Expo is guided by Shandong Provincial Sports Bureau, Yantai Municipal People's Government, supported by Shandong Sports Industry Development Service Center, Shandong Sports Industry Group, and Shandong Sports Industry Federation. The main goal of this exhibition is to enhance the city's brand image, and jointly develop the sports industry in the Yellow Sea and Bohai Sea Economic Circle, with government leadership, deep participation of enterprises and the masses, and flexible market-oriented operation mode as the main features, build a professional, high-end and aggregated sports industry display and exchange platform. Create a new highland for sports consumption and release new momentum for the development of the sports industry in the Yellow Sea and Bohai Sea Economic Zone.
Song Liansheng, chairman of Shandong Liansheng Sports Industry Co., Ltd., said: "this time we have brought the latest products and feel a lot of popularity. This is also a good opportunity to show our new products. I would like to thank the Yantai Municipal Party Committee and the Shandong Provincial Sports Bureau for giving us this opportunity to learn and show."
This exhibition is a comprehensive sports expo integrating conferences, exhibitions and events. At the same time, in order to achieve regional linkage and win-win cooperation between the Yellow Sea and Bohai Sea cities, 19 Yellow Sea and Bohai Sea cities will jointly establish the Yellow Sea and Bohai Sea City Sports Alliance to jointly release new momentum for the development of the sports industry in the Yellow Sea and Bohai Sea Economic Zone. Yantai Luyang, a subsidiary of Yantai Haixiang Foreign Trade Co., Ltd., which participated in the preparation and design of uniform equipment for the Beijing Winter Olympics, also participated in this exhibition. With the vigorous implementation and continuous upgrading of national strategies such as "Sports Power" and "Healthy China", Yantai Luyang has also ushered in rapid development. At present, Yantai Luyang has signed a cooperation agreement with the China Baseball Association, becoming the only designated baseball clothing sponsor of the Chinese national women's baseball team and the first clothing company in Shandong Province to sponsor the national team.
Zheng Xiaoping, chairman of Yantai Luyang Sporting goods Co., Ltd., told Shandong Sports Leisure Channel: "at present, in addition to sponsoring the national team, we have established contacts with Zhejiang Province, including Shanghai, Dalian, Shenyang, Beijing and other relevant provinces and cities, and the market share is gradually expanding. At the same time, the industry has given a high evaluation of our company's products. As a national brand, we are confident that our brand will gradually become bigger and stronger in China in the future."
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